Half-yearly passenger numbers on the Aer Lingus Belfast/ Heathrow route are running more than 60,000 behind the airline’s abandoned Shannon/ Heathrow link. The news comes just over a year after the airline announced plans to axe the Shannon service …
Original post by Kay
An EIC by 30 offers insights on Julia Allison and DIY PR, the NYT ’s recent Fox PR expose, and where new media’s taking the public relations industry. Hey, How’d You Leap from Freelancing Whiz to Bestselling Author, Mary Roach? Humor and a …
Original post by Social Media Optimization
Google recently added search volume estimates to their keyword tool. They also recently launched Google Trends, Google Hot Trends, Google Trends for Websites, and the Google Ad Planner. And now Google hits the competitive research market with yet another product - Google Insights for Search
Insights for Search shows the following search data
Keywords are weighted such that their top volume day is anchored at 100, and other days are represented as a relative percentage of that search volume.
Just like their Google Trends tool, by default Google Insights for Search defaults to the broad matched version of a keyword, so a word like credit will show more volume than credit cards, even though credit cards gets more search volume (because terms like credit cards and credit reports count as search volume for the word credit). Credit vs credit cards pictured below:
This type of tool can also be used to see how related some generic concepts are to more specific related concepts, and how much news coverage and marketplace changes move the relative importance of different keywords in a marketplace. Public relations experts will be able to use graphs like the following to say “hey our brand is catching up with the market leader.”
Rather than brand lift and PR lift being an abstract concept, we can compare brands in real time and see which markets resonate with our brands and marketing. When marketing is working *really* well you can consider boosting early success in the most receptive markets via offline advertising, social interaction, and live events. If I wanted to hold an offline seminar guess what state is most receptive to my brand? The one I live in. That’s pretty cool. 
And the problem with such tools? It is easy for me to lose days or weeks playing with them. What are your favorite search data tools? What creative ways do you use them?
Original post by Aaron Wall
SEOUL (Reuters) - The loss of Booger the pit bull terrier was almost more than Bernann McKinney could bear. Now she is happy, minus $50,000 (25,500 pounds) and her house, and owner of five cloned Booger puppies. “It is a miracle for me because I was …
Original post by Social Media Optimization
The thrust of Vital SEO Marketing is to leave viewers with actionable ideas on helping customers find their business whether or not they utilize our service. Our SEO Service aim is …
Original post by Kay
