October 23rd, 2008
Today, Garett Rogers of Googling Google reports:
<<Google, along with MediaVest are releasing information about ad quality determined by reading brain waves and psychological responses to ads on video content. (…)
The goal was to measure the impact of YouTube overlay advertisements on attention levels, emotional engagement, and other psychological metrics.
Google, with the help of NeuroFocus, used a sample group of participants, and measured things likes skin responses, eye movement and an EEG brain scan.>>
Google’s Leah Spalding responds to why Google doesn’t just measure click-through rates for ads. “Click through was important.. but since we’re looking at brand impact, it’s not enough to just look at the click through rate (CTR). CTR will not give us any indication as far as how memorable an ad is, or metrics on brand impact, etc.”
The image above is from slides of the web seminar Garett uploaded.
[Thanks Garett!]
[By Philipp Lenssen | Origin: Google Analyzes Brain Waves and More to Measu ... | Comments]
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Original post by Philipp Lenssen
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October 23rd, 2008
This project is for 75 permanent one way PR2 links. Here are some basic guidelines for the project. 1. Links must be from english websites only 2. Links must be permanent and guaranteed by you for six months or you will replace them with equivolent… (Budget: $250-750, Jobs: Link Building)
Original post by Philipp Lenssen
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October 23rd, 2008
FOSTER CITY, Calif.–( BUSINESS WIRE )–Gilead Sciences, Inc. (Nasdaq: GILD) today announced that the company has entered into an agreement to purchase from Electronics For Imaging, Inc. (Nasdaq: EFII) a building located at 301 Velocity Way and …
Original post by Kay
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October 23rd, 2008
With the dead weight of the last eight years sinking his campaign, Republican presidential candidate John McCain yesterday made his most vigorous attempt yet to throw President Bush overboard. McCain had previously relied mostly on zingers to counter …
Original post by Kay
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October 23rd, 2008
Link to this video The introductory call of Roanoke’s No Shame Theatre is that it’s a place where “anything can happen.” To which the crowd responds: “And it usually does.” The idea is simple. You pay $5, you get five minutes and the stage is yours …
Original post by Kay
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