New Year’s Resolutions for 2008
Improve SEO Book – the ebook format and sending updates via email have a lot of friction associated with them. Perhaps so much so that I should have realized it and changed my business model years ago. A partial list of that friction includes
shipping questions (for an ebook)
a text that takes a while to read
a format that presumes you want to read the whole thing
a text too large for most people to want to re-read the whole thing when it is updated
requests for special addendums when updates are done, which would make the whole book structure quite pointless
a text so large that it is hard to update
refund requests within 3 minutes of purchases by people who bought it with intent to steal it
people trying to sell it on eBay or on their websites
a lowered perception of value due to using a format that is often associated with scams
There are [...]
Original post by Aaron Wall
In: Uncategorized